Arcview Publish New Report: Flower: The Foundation of the Cannabis Industry

Flower: The Foundation of the Cannabis Industry

Part of the Cannabis Intelligence Briefing series.

Even as flower’s share of the legal cannabis market declines as a percentage of sales, overall demand for flower in the regulated marketplace is expected to continue to grow as the total sales volume expands over the next 5 years.

Understanding how the flower market is changing is the only way to stay relevant in this product category as consumer tastes and preferences continue to evolve.  This report gives you a comprehensive look at current and future flower demand trends at both the wholesale and retail levels.




Here are some of their takeaways


Global cultivation demand concentrated in N.A.

In line with 2018 consumer spending, North America makes up the overwhelming majority of cultivation demand with 85% in the U.S. and 10% in Canada


Branded flower sales in CA in July 2018

Sales of branded flower saw a significant jump in share since new packaging rules came into play, up from only 13.5% the month prior


Legally licensed growers in CO, OR and WA

61% of projected industry demand in 2018 is in adult-use channels

1M+ lb

Of flower demand in the Canadian adult-use channel by 2022

Medical demand will be just over 115,000 pounds by 2022

Cultivators will be staying busy to meet the worldwide demand for dried flower, concentrates, edibles and other cannabis-derived products. The amount of cannabis needed to meet demand will grow at a 26.5% CAGR, from 2.1 million pounds in 2017 to 6.9 million pounds in 2022.

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