Flower: The Foundation of the Cannabis Industry
Part of the Cannabis Intelligence Briefing series.
Even as flower’s share of the legal cannabis market declines as a percentage of sales, overall demand for flower in the regulated marketplace is expected to continue to grow as the total sales volume expands over the next 5 years.
Understanding how the flower market is changing is the only way to stay relevant in this product category as consumer tastes and preferences continue to evolve. This report gives you a comprehensive look at current and future flower demand trends at both the wholesale and retail levels.
*FULFILLMENT TAKES UP TO 1 BUSINESS DAY
$297
Here are some of their takeaways
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95%
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Global cultivation demand concentrated in N.A.
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In line with 2018 consumer spending, North America makes up the overwhelming majority of cultivation demand with 85% in the U.S. and 10% in Canada
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41%
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Branded flower sales in CA in July 2018
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Sales of branded flower saw a significant jump in share since new packaging rules came into play, up from only 13.5% the month prior
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2,000
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Legally licensed growers in CO, OR and WA
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61% of projected industry demand in 2018 is in adult-use channels
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1M+ lb
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Of flower demand in the Canadian adult-use channel by 2022
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Medical demand will be just over 115,000 pounds by 2022
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