Very interesting. Is it a race to the bottom or is this a great way to tackle the black market?
Also proper legal and regulated supply chains of adult use cannabis from south and central America have not yet arrived on the scene yet,
There’s a lot of industry disruption on the horizon, This, we suggest is the first chess move in a very long game.
MJ Biz report….
“I would say that the value segment is the most hotly contested product segment in cannabis today, with most major (licensed producers) racing towards 3½-gram options in the range of CA$19 to, let’s say, CA$25 dollars,” ($14-$18.44) said Raj Grover, CEO of Alberta-based retailer High Tide.
Canada’s race toward discount cannabis has business implications for producers and retailers alike.