World Trademark Review reports in their latest weekly roundup that Cannabis brand acquisition announced as company eyes market expansion – Organic Flower Investments Group has announced that it has entered into a definitive agreement to acquire all of the issued and outstanding shares of Trichome Cannabrands, an Ontario-based branding and licensing company with a diversified portfolio of cannabis product and service trademarks registered in Canada.
The release announcing the move notes that, following legalization, Trichome has engaged in “an aggressive cross-Canada branding strategy for the newly bourgeoning cannabis industry” and has been able to capitalise on a series of un-registered trademarks for exclusive use within the cannabis industry. Trichome also now has a portfolio of 57 registered trademarks in Canada for a diversified range of cannabis products and services, including medicinal and recreational cannabis, CBD‐infused performance products, vape products, cosmetics, edibles and beverages.
Joel Dumaresq, CEO of Organic Flower stated: “Trichome Cannabrands has developed an impressive stable of high-value trademarks with immediate brand recognition in various communities. The number of registered marks and the robust coverage of the registration with the Registrar of Trademarks in Canada, allows Organic Flower to immediately utilize these marks across its diversified holdings and enhance its marketing and distribution efforts in Canada and other international jurisdictions.” As the cannabis market expands and becomes more competitive, brand use will become increasingly valuable and this deal provides a significant boost for Dumaresq’s company. (TL)
Research the group on Bloomberg https://www.bloomberg.com/profile/company/SOW:CN