Category: Marketing / Matters

Cannabis Testing + Branding = Business Building

From a branding and marketing standpoint, I’m convinced that until we bridge the science of the medical market with the consumer’s experience in the recreational market, ignorance will linger and the market will plateau with over-saturated brands and buzzwords that deflate the meaning of efficacy. As an example, look at the bubble of CBD in the last year to see consumers swooning over science that is yet to be regulated and false or misleading packaging that profligates on shelves across the US.

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Branding Is Personal & Meaningful

As is so often the case in the Cannabis and Hemp industry, to succeed you do what you have to, when you have to, you learn you adapt and you overcome challenges in the market all in real time—which also sounds a lot like parenting in the 21st Century.

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Marketing Matters: More… On The Art Of Branding & Identity

Create a content strategy. Apply your Mission Statement, who you are, to what you say and what you show on your social media, you can’t be everything to everyone so it’s important to maintain your integrity and post meaningful content, don’t oversell your brand, be real, be informative, optimistic and friendly.

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The Art of Branding & Identity

The rise of social media has taught us that good storytelling and branding can go a long way to project success for any brand. They’re a gateway to customer conversations that when well done, can lead down a rabbit hole of discovery for any consumer to journey across your brand. Everyone loves an underdog, and in Cannabis more than any category represents an emerging class of new brands, new products and new experiences for consumers to listen, learn, sample and engage with. Writes our correspondent Glenn Johnson.

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Conversations in Cannabis: The Hemp Renaissance with Chad Frey

Over the past few weeks I’ve had a chance to speak with Chad Frey and get to hear more about his journey in the role of COO and Co-Founder of Cannabis CRE Capital as well as his role as CEO of Attilah, whose wholesale model aims to engage a New Hemp Renaissance. Our conversations have been a frank and honest discussion of the dizzying wild west of a market we’re riding through.

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Conversations In Cannabis: Ardin, writer, comedian & content producer

Ardin, as he’s known, made his way from San Francisco to Hollywood to develop his own content ideas to work with brands and innovators to sidestep the advertising challenges that cannabis faces today. In 2016, he walked away from a  10-year career in marketing and today, he is a professional comedian, actor, and writer. He’s created his own monthly podcast, Coffee and Cannabis that focuses on the industry and is developing scripts and content for long-form shows. He’s written a series of 52 radio plays for a segment called, “High Time Story Time” (on Amazon) and has a popular late night show, The Night Space, on Mutiny Radio

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Conversations In Cannabis 2 : Kenny Feigeles, founder SoulStringReport.com

Today’s Cannabis market has attracted entrepreneurs from all walks of life which is a benefit to the astounding growth we see at every level, but many may lack the expertise to properly convey their vision, or the know-how to market their idea.

For many, this may begin with an investment deck. Kenny Feigeles, himself an investor, created a consultancy and a website soulstringreport.com where he and his team cover the markets. Most recently, Cannabis has been of keen interest to his work.

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 Internet Services /  United States

Our lawyers have years of combined experience in all the practice areas related to the cannabis industry. Our services are tailored to assist producers, retailers,...

 Legal /  United States

Sydney Criminal Lawyers is an experienced team of specialist criminal defence lawyers who work together to ensure clients achieve the best possible outcomes in their...

 Legal /  New South Wales

Your HR Bud LLC

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Chris Youmans - Human Capital Advisor to the Cannabis Industry Grow Your Team to Grow Your Business! We serve an exclusive client base in a...

 HR /  United States

Boutique accounting firm that specializes in helping clients in the legal cannabis industry. We represent clients all over the United States, both plant-touching and ancillary....

 Accounting and Tax /  United States

Cannabis law and commentary on legislative updates. Tom Howard has actively researched and served the cannabis industry legal needs since 2010. He has frequently published...

 Legal /  Illinois

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How-to guides, ideas and expert insights for entrepreneurs looking to start and grow a cannabis business. Read The Latest News [feedzy-rss feeds="https://www.greenentrepreneur.com/latest.rss" max="10" feed_title="no" refresh="12_hours"...

 Publications /  United States

Dama Financial

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Dama Financial, through its partner banks, provides cannabis-related business with access to a secure, transparent banking solution that allows cannabusinesses to secure their cash, make...

 Banking & Finance /  California

CaliExtractions

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Since 2014 Caliextractions has been Northern California’s premier producer of essential oil extractors, located in Sacramento. We specialize in Aircraft Aluminum and Stainless Steel Extractors....

 Products /  California

The Law Office is a multi-attorney firm with offices in the DC area, Denver, and West Virginia. We represent clients in employment and occupational safety...

 Legal /  United States

Wake and Bake Daily

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Get toasted on a daily basis with Wake and Bake Daily. Take a look a the Cannabis industry from a different viewpoint. Recent Posts [feedzy-rss...

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Mold Resistant Strains

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Find in-depth information for growers at moldresistantstrains.com Mold Resistant Strains is owned by Jared Cox, a medical cannabis grower and seed strain collector in Hawaii....

 Products /  United States

Cultiva Law

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Cannabis Attorney in Oregon & Washington We understand your unique cannabis business, legal, and compliance needs. We are thought-leaders and consistently receive amazing reviews from our former...

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aBIZinaBOX Inc

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The Cannabis Practice Group ["CPG"] of aBIZinaBOX Inc. CPA's serves commercial cannabis industry businesses in California. The CPG have experienced > 250% growth over prior...

 Accounting and Tax /  California

Hanson Bridgett

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Hanson Bridgett is a law firm with more than 150 attorneys in offices in San Francisco, Sacramento, the North Bay, the East Bay and Los...

 Legal /  California

Langlois

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Our specialized cannabis team is composed of lawyers with expertise in business law, labour and employment law and information technology law. They have the experience...

 Legal /  Canada

Brownson • Norby, PLLC is a Minnesota law firm with a national practice. We provide legal services in a wide range of areas including insurance...

 Legal /  Minnesota

MG Miller

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MG Miller is a modern intellectual property boutique located in Manhattan’s Financial District. Working primarily with startups and entrepreneurs, we create intellectual property portfolios that...

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  • Ryan v. Henry II

    18-0660 (Ariz. Ct. App. 2019)Garnishment proceedings seeking to garnish funds of former operators of a marijuana business, against whom judgment was […]

  • Greenwood v. Green Leaf Lab LLC

    No. 3:17-cv-00415-PK, 2017 U.S. Dist. LEXIS 125143 (D. Or. 2017)Despite marijuana’s illegality under federal law, employers in the marijuana […]

  • Dewey v. Amazon.com, Inc.

    C.A. No. K19C-02-001 (Del. Super. Ct. 2019)An employee’s claim of discrimination under the Delaware Medical Marijuana Act was required to be […]

  • Bishop et al. v. City of Yukon

    Case no. CV-2018-326 ( 2019)Oklahoma’s medical marijuana law places limitations on municipalities’ police power to regulate retail […]

  • Albuquerque Public Schools v. Sledge

    Civ. No. 18-1029 KK/LF (D.N.M. 2019)The Individuals with Disabilities Act (“IDEA”) does not require and cannot compel Albuquerque Public […]

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