A California CBD company specializing in the smokeless dip market appointed a former Altria executive as its new CEO.

Boldt Runners Corp., the exclusive licensee of Cannadips CBD, has appointed Peter Diatelevi to lead the Humboldt, California-based company and join its board of directors.

Diatelevi has more than 20 years’ experience as a senior executive leading field sales and sales operations at Altria Group, one of the largest tobacco manufacturers in the U.S.

Diatelevi also led the strategic analysis and creation of operating plans for St. Michelle Wine Estates, a Woodinville, Washington-based vineyard and winemaker.

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CBD smokeless dip company hires veteran tobacco executive