Any celebrity affiliation with a cannabis product, including promotions and marketing, has the potential to be noncompliant with federal law, according to Canada’s cannabis regulator. Reports MJ Biz

The warning comes as some major Canadian cannabis producers continue offering brands affiliated to varying degrees with celebrities or popular fictional characters.

In April, Health Canada said it became aware of the Trailer Park Buds cannabis brand from New Brunswick-based Organigram, which was
launched through a partnership with the popular Canadian television show Trailer Park Boys.The regulator has taken notice.

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Health Canada: ‘Any celebrity affiliation with cannabis has potential to be noncompliant’