Here’s the release and info about what the categories are and how to enter.

ENTRIES ACCEPTED IN THE FOLLOWING

Entries in this medium focus on advocacy for legalization and/or further education about cannabis and/or the cannabis industry.

FILM/VIDEO

Entries in this medium include all moving image advertising. This includes, but is not limited to television, online/streaming, mobile, outdoor or point-of-purchase advertising.

BRAND DESIGN

Entries in this medium are for the visual craft that conveys brand and product messages to the consumer in an effort to inspire, compel and create brand recognition. 

  • Brand Identity – Entries in this category include a comprehensive set of graphical elements, colors & logos that communicate a brand’s identity.
  • Logo – Entries in this category are for the graphical design of a product, brand or company logo.
  • Packaging – Entries in this category are for the graphical and/or physical design of product packaging.
  • Printed Materials – Entries in this category are for the graphical and/or physical design of printed materials.
  • Retail/Event Design – Entries in this category are for the physical design of retail spaces and events including but not limited to dispensaries, pop-up stores and industry events.
  • Other – An entry in this category is for work that is not defined by any of the available categories.

DIGITAL/MOBILE

Entries in this medium include all types of creative digital media advertising.

  • Apps – Entries in this category are for mobile or web apps.
  • Banners & Rich Media Advertising – Entries in this category include various over-the page units such as floating ads, page take-overs, and tear-backs as well as more traditional banner ads.
  • Virtual/Augmented Reality – Entries in this category include technology created to stimulate and immerse the user by allowing them to interact with 3D worlds.
  • Website/Microsite – Entries in this category are for web pages with the purpose of advertising of a specific product or service.
  • Other – An entry in this category is for work that is not defined by any of the available categories.

SOCIAL GOOD

Entries in this medium focus on creating awareness for a cause including but not limited to sustainability efforts and charitable efforts.

PARTNERSHIPS & COLLABORATIONS

Entries in this medium include creative executions resulting from the joint efforts of two or more brands, individuals and/or organizations.

PRINT & OUT OF HOME

Entries in this medium include all print advertising. This includes, but is not limited to newspapers, magazines, billboards, posters, point-of-purchase and transit advertising.

PRODUCT DESIGN

Entries in this medium focus on the craft and creation of new products.

Note: Entries are strictly for cannabis accessories and marketing products.

SOCIAL MEDIA

Entries in this medium utilize social platforms to deliver content and/or messaging to consumers that can be shared with their social network.

ADVOCACY

Entry Fee: $200