Enlighten Dispensary Solutions has become the first cannabis company to be included in the AWS Data Exchange, a marketplace for data run by Amazon.com, Inc.’s AMZN Amazon Web Services. Write Benzinga..

The cannabis tech company offers marketing solutions to pot businesses, including e-commerce platforms, inventory software and traffic analytics.

As businesses use its products and services, Enlighten is able to aggregate data from its clients’ operations.

This data can be valuable for other cannabis businesses that can use it to enhance retail analytics suites, or for market research firms that can feed it into existing data platforms.

Source: https://www.benzinga.com/markets/cannabis/20/07/16502461/amazon-includes-cannabis-company-in-aws-data-marketplace-for-first-time