Leafly reports on the matching of wine and cannabis by the Hollywood giant. It all sounds a bit silly.
His new venture, “The Grower’s Series,” presents cannabis in a professional, and precious, package that will likely appeal to high-end consumers.
“Wine and cannabis are two ancient and bounteous gifts of Mother Nature, linked by great care, terroir, and temperateness,” Coppola remarked in a recent press release. “Expertise making one applies to the other.”
So Coppola launched a new company called Sana to create the product, and enlisted Kathleen Murphy, the innovation director at his winery, to bring it to life.
“[Our target audience is] people who don’t have a lot of experience with cannabis,” Murphy told me. “Us not having experience really worked for the project.”
But does Coppola or Murphy actually toke at all? Murphy declined to offer any further details.
Coppola doesn’t grow cannabis, either. He teamed up with veteran farmers Humboldt Brothers to grow three strains: a sativa, indica and hybrid. Each is noted by the location and elevation at which it was grown. Sana also partnered with the bougie cannabis lifestyle brand The Herb Somm, who arranged a series of coming out parties for “Grower’s Series.”