Harborside Inc. (“Harborside” or the “Company”) (CSE: HBOR), (OTCQX: HBORF) a California-focused, vertically integrated cannabis enterprise, today announced the appointment of Travis Higginbotham Jr. as Vice President of Production, overseeing the Company’s Salinas, California cultivation, post-harvest, processing and packaging facilities. In this role, Higginbotham will spearhead production and product distribution to expand access to Harborside products and better serve customers as demand for high-quality cannabis continues to rise.
Higginbotham is a commercial cultivation specialist and business owner in the hemp and cannabis space with more than eight years of experience in the global and American markets. Most recently, Higginbotham was co-owner and VP of Sales and Business Development at The Hemp Mine, a vertically integrated producer of hemp genetics and hemp-derived products managing 70 acres of field cultivation and CPG products in all categories. The Hemp Mine doubled in revenue from 2019 into 2020 despite the challenges presented by the pandemic, successfully expanded business throughout the Southeast U.S. and secured sales of the company’s hemp clones in more than 20 states.
“I’m excited to join the Harborside team at a pivotal point in the cannabis industry’s growth when consumer demand is at an all-time high,” said Higginbotham. “Harborside is an iconic California brand with a proven record for growing and producing exceptional products and I look forward to leading the talented Salinas team.”
Earlier in his career, Higginbotham served as Director of Research and Development for Battlefield Farms, a 1.8 million sq. ft. greenhouse operation named one of the top 100 growers in the country. While there, Higginbotham managed partnerships with 28 global floricultural breeding companies and advised big-box retailers on crop performance, genetic selection and product development nationwide, gaining a first-hand understanding of complex sales channels and agricultural production.
“We’re thrilled to welcome Travis, with his impressive cultivation and business development expertise, to the Harborside team,” said Peter Bilodeau, Interim CEO of Harborside. “With extensive horticulture industry experience, Travis will lead our production teams and look to implement further facility improvements at our Salinas cultivation facility to drive harvest yield expansion while reducing operating costs and boosting profitability. We look forward to expanding access to Harborside-branded and third-party products with Travis at the helm in Salinas.”