The 11th annual campaign will focus on consumer education and year-round efforts.
The Hemp Industries Association announces Hemp Week, the official rebrand of the 11th annual campaign, Hemp History Week. The theme for 2020 will be: “Hemp. It’s Everything.” and will focus on educating consumers on the uses of hemp.
“We really want to take this opportunity to begin educating consumers on the vast possibilities that hemp provides,” said Campaign Manager Ryann Hinch. “If we are going to grow the hemp economy we first need to show people their choices. This new direction for Hemp Week will begin looking outside our industry to engage with people that may have never thought hemp was a viable and sustainable replacement for many of the products they use on a daily basis. Hemp really can be everything!”
Grassroots organizers, farmers, producers and advocates from all walks of life will virtually come together from June 6-12, 2020 to educate and raise awareness on the diverse uses of hemp and the unparalleled environmental, entrepreneurial and economical impacts of the plant.
“Hemp can replace quite a few products, and if we, as a nation, start asking for, and buying, hemp products, we’ll help the American farmer answer the call for an available and renewable crop,” said HIA President Rick Trojan. “We at the HIA have a very serious responsibility to grow the hemp economy on behalf of our members and for the good of our planet. We feel that shifting Hemp Week to this new direction provides consumers with the opportunity to learn more about this impressive plant and help them make the choice to ask for hemp-derived products.”
Hemp Week’s 2020 theme, “Hemp. It’s Everything.” will feature educational videos illustrating the many uses of hemp as well as discussions and webinars with hemp farmers, processors and entrepreneurs. Traditionally, the campaign was limited to a single week but will now be a year-round effort with new initiatives being launched throughout the year.
“Hemp is here. Retailers are on our side and see the potential,” said Hinch. “The work done in previous years by the Hemp History Week staff and the many sponsors helped get us there. Now we need to turn our focus to consumers and get them to participate in this hemp economy. For the good of our farmers, our industry as a whole and our planet. That takes more than just one week a year.”
Source: Hemp Industries Association