You can’t fault their positive outlook although we might fault the timing of this acquisiton announcement / proposal. Remember,  this isn’t even a MOU just an LOI (letter of intent). Is anybody actually paying attention in the investment community would be our first question to the High Times Board.

Here’s their press release

LOS ANGELES, March 27, 2020 (GLOBE NEWSWIRE) — Hightimes Holding Corp., the owner of High Times®, the most well-known brand in cannabis, has announced today the signing of a LOI to acquire the California-based cannabis holding company Humboldt Heritage Inc. and its subsidiaries Humboldt Sun Growers Guild and Grateful Eight LLC.

This announcement comes just before the culmination of High Times Regulation A+ campaign, which has recruited over 26,000 shareholders before listing on the public markets.

This acquisition provides High Times with cannabis growing, processing and product manufacturing capabilities direct from the most coveted cannabis community in the world, Humboldt County. Coupled with High Times recent retail acquisitions, the resulting company will become one of the state’s largest vertically-integrated operators, and provide exclusive access to 18 unique Northern California-based brands including True Humboldt and leading cannagar producer Cuba Libre.

“High Times mission is to connect consumers to cannabis – not only the best access and experience, but by making the best products available to our consumers across the country, and eventually the world,” Adam Levin, Hightimes Holding Corp.’s Executive Chairman said, “This addition adds 200+ of the best cannabis-producing farms in the world, and the rest of the capabilities we’ll need to grow into the future as a larger High Times family!”

“This allows our cultivators’ and their artisan brands unprecedented exposure to consumers as High Times reaches millions of people all over the world. The farmers in Humboldt Country have been leading parallel missions to High Times over the past 45 years,” says Barry Nachshon, CEO of Humboldt Heritage Inc. “Knowing that we will be part of the High Times family, as well as a key manufacturing and supply chain partner as the company enters the retail and delivery markets in California is very exciting for our team,” says Nachshon.

Investors interested in the High Times Reg. A+ campaign are encouraged to visit hightimesinvestor.com to view the High Times offering circular. You can also email investor@hightimes.com or call with the brand’s investment hotline at 1 (833) BUY-HTHC (833-289-4842). View our latest Regulation A+ offering circular and our SEC filings at https://www.sec.gov/Archives/edgar/data/1714420/000149315219008495/partii.htm and https://www.sec.gov/cgi-bin/browse-edgar?company=hightimes&owner=exclude&action=getcompany.

 

Over at Beard Brothers they are thinking like us…

High Times Continues to Eat Its Own Tail, Acquiring a NorCal Cannabis Farm to Achieve ‘Vertical Integration’ from Seed to Sale