Whilst every cannabis  store in the country’s major cities go into lockdown to save themselves from being looted and targeted during these turbulent times, guess who had send to send out a press release announcing the launch of their retail stores.. yep you guessed it High Times !

Yes .. some may say it illustrates the endurance of American spirit and triumph over the face of adversity etc etc.

To us it just seems like another episode of days of our lives. Done on the fly, hardly rehearsed and barely believable

 

 

Here’s the press release

LOS ANGELES, June 01, 2020 (GLOBE NEWSWIRE) — Hightimes Holding Corp., the owner of High Times®, the most well-known brand in cannabis, announced today that it will begin operating the first of its planned retail delivery businesses within California next month. The company will open its offering with coverage areas spanning Los Angeles and the Bay Area, and looks to quickly expand to providing state-wide access.

“During this time of increased social distancing, retail delivery is one of the safest, quickest and most effective ways to obtain products of any type – and cannabis is no different.” Hightimes Holding Corp.’s Chief Executive Officer Peter Horvath stated. “The world has seen the retail model flipped on its head as the ongoing shift in consumer preference from physical stores to mobile (delivery and click and collect) just accelerated a decade in just a few weeks. We have always contemplated mobile as an essential component of our business, and today we are excited to get started in California, a large, robust, and sophisticated cannabis market.”

High Times announced earlier this year it’s intent to enter the cannabis retail market through an agreement with Harvest Health and Recreation, which saw the Multi-State Operator invest it’s 13 California retail assets into the industry heavyweight.

“For clarification, in regard to our recently announced acquisition of California dispensaries, it’s never been about delivery or retail – We believe in a customer centric view where the customer shops from their phone, in a physical store, and transacts wherever it’s most convenient. Customers are channel agnostic, and we are committed to building a business that supports this better than our competitors with a seamless experience regardless of where a transaction begins and ends.”

The announcement comes on the cusp of the High Times Regulation A + IPO campaign. Investors interested in becoming a shareholder are encouraged to visit hightimesinvestor.com to view the High Times offering circular. You can also email invest@hightimes.com or call with the brand’s investment hotline at 1 (833) BUY-HTHC (833-289-4842). View our latest Regulation A+ offering circular and our SEC filings at https://www.sec.gov/Archives/edgar/data/1714420/000149315219008495/partii.htm and https://www.sec.gov/cgi-bin/browse-edgar?company=hightimes&owner=exclude&action=getcompany