Altira have been circling for a while. It looks as though they see now as the time to jump in. Are we looking at hostile takeover time . Cronos appears to be staying very schtuk.

CNBC reports….

Marlboro cigarette maker Altria is in early stage talks to acquire Canadian cannabis producer Cronos, as it seeks to diversify its business beyond traditional smokers, people familiar with the matter told CNBC.

Cronos has not agreed to any deal and there is no certainty it will do so, the people said.

The news comes as Altria is also eyeing a significant minority stake in e-cigarette company Juul, people familiar with the situation have told CNBC.

The people asked not to be identified because the matter is confidential. Altria did not immediately respond to a request for comment, while Cronos declined to comment.

Reuters first reported the talks between Altria and Cronos.