In this episode i speak with the founder of Statara, Matt Taverna.
Matt comes from a political and highly regulated industries background and explains how this learnt knowledge base is absolutely essential for running cannabis businesses and cannabis product campaigns.
With his highly regulated industries background Matt ‘s insights into the necessity of understanding data, compliance and human foibles makes for essential listening.
I have spent two decades building data-driven start-ups and organizations, specializing in high-stakes projects for national political campaigns and highly regulated industries like elections, tobacco control, and cannabis.
I have a BA from The College of William & Mary, did graduate work at The George Washington University, and live in Bethesda, MD.
STATARA SAY
Being born out of politics, many of the crew here at Statara have spent the better parts of our careers obsessing over, planning for, and working toward Election Days. As any political operative will tell you, Election Day is more than just “model validation day” where we know if our predictions for support and turnout were correct; when the polls close on Election Day, it is the time when you take stock of the strategies, tactics, and innovations used on the campaign; assess the strengths and weaknesses of the outreach efforts over the course of the cycle; and start planning for the next phase of how we help our organizations, campaigns, and candidates keep and grow power.
We think the same is true for 4/20.
