Marketing Director
You will own all things marketing for dB. This means maintaining and growing awareness and equity of all dB brands.
You will be supported by an agency to execute all creative.
Location:
Calgary, AB
(willing to relocate should you live elsewhere)
Department:
Marketing
Reports to:
Chief Growth Officer
Key Relationships:
Growth Leadership, Product Innovation Team, and Retail Team
Role Purpose/ Summary:
You will own all things marketing for dB. This means maintaining and growing awareness and equity of all dB brands.
You will be supported by an agency to execute all creative.
You will have an assistant to help you carry executions across the finish line.
You will have a legacy brand consultant to bounce ideas off of.
Ultimately, it is your job to take the goals and expectations for the company at large and translate them into high-achieving results from a marketing perspective. You will own the vision, the strategy and all project management when it comes to marketing initiatives and will report directly into the Chief Growth Officer.
Product brands: Qwest Family of Brands, General Admission, Cüe
Retail brand: Prairie Records
Company brand: Decibel Cannabis Company Inc.
Facility brands: Creston Estate, The Plant, Thunderchild
About us:
Decibel is uncompromising in the process and craftsmanship needed to deliver the highest quality cannabis products and retail experiences. Decibel has three production houses operating or under development along with its wholly owned retail business, Prairie Records. The Qwest Estate in Creston, BC is a licensed and operating 26,000 square foot cultivation space which produces the widely championed, rare cultivar-focused brands Qwest and Qwest Reserve, which are sold in six provinces across Canada. Thunderchild Cultivation, an 80,000 square foot indoor cultivation facility in Battleford, SK is scheduled to be completed and licensed in 2020. The Plant, Decibel’s extraction facility, in Calgary, AB has 15,000 square feet of Health Canada licensed extraction and product development space. This production house will fuel the growth of our brands Qwest, Qwest Reserve, Blendcraft and General Admission.
More information can be found at www.decibelcc.com
Our culture:
A collaborative work environment that is supportive and encouraging. We don’t believe in the dated culture of a dog-eat-dog workplace – we’re all in this together and we fundamentally believe that success and learning are team accomplishments. We celebrate the collective and believe every role on the team is pivotal – regardless of years of experience.
Our current team is close knit. Anyone who joins the team will be a complement to the positive, determined energy that flows through dB. You can expect to learn a lot quickly, from passionate and experienced individuals who are committed to supporting your growth.
We live by our “Actions to Live By”: We Grind (persistence and resourcefulness), We Craft (taking care in every detail) and We Care (inclusive and passionate about our business).
Key responsibilities:
- Maintain the growth of all dB brands by identifying integrated marketing and communications opportunities, innovative strategies and tactics, and by leading the development and implementation of your ideas to strengthen brand perception among key audiences .
- Participate in maintaining the growth of all dB brands.
- Manage agency partners, consultants, team members, freelancers and other suppliers; this includes contract negotiation and day-to-day relations and communications.
- Lead the Marketing Assistant – empower them to take charge in their role and help them to understand that the work they do helps dB shine. This includes: training, mentoring, managing their workload, schedule, and deadlines, and providing insight to big picture strategy and the opportunities that marketing possesses.
- Maintain a thorough knowledge of cannabis industry and competing brands – always understand where our brands fall within the market.
- Maintain a thorough knowledge of cannabis consumer needs, desires and what drives them to purchase or engage with our brands.
- Vetting and evaluating product innovation to understand if it fits within the portfolio and brand strategies.
- Responsible for managing consumer facing go-to-market and communications strategies for new product innovations.
- Stay informed of trends and best practices in social, email, OOH, SMS, etc. and incorporate them into the communications strategies for all brands.
- Stay informed of national regulatory requirements and legalities, in addition to provincial nuances, when it comes to marketing in cannabis.
- Carries out other related duties as required.
What we can offer you:
- Autonomy and the opportunity to truly own a group of brands, letting your passions and expertise shine
- Huge opportunities for career progression as our young organization continues to grow
- A leadership team dedicated to every employee’s development and success
- A competitive base salary
- Group health and dental benefits through Group Source
What we are looking for:
- At least 5 – 7 years of marketing experience leading teams built on trust, creativity, and positive attitude. The key word here is lead – your passion extends beyond managing others. You strive to lift others as a true leader because you understand the cultural impact and business results that this type of support will contribute. In addition:
- You exemplify outstanding communication and interpersonal skills
- You have strong project management experience
- You pay attention to detail and are incredibly organized!
- You have direct experience managing an agency partner or have worked at an agency for several years.
- You know how to write, deliver and manage a brief.
- You have a deep understanding of how brands are built to drive connection and how to maintain their growth.
- Prior experience in the cannabis industry is considered an asset
- A Diploma or Bachelor’s degree in Business, Marketing, Advertising or Communications is an asset but not required.
Key competencies:
- Takes initiative and can manage projects from start to finish
- Extremely organized with the ability to manage a team and work within strict deadlines
- Strong ability to see ‘the big picture’
- Excellent leadership, communication, and decision-making skills
- Successful track record in senior marketing roles creating and leading marketing campaigns
- Detail oriented
- An eye for spotting and leveraging interesting and unique whitespace or partnership opportunities
Closing remarks:
We’ll be evaluating the ideal candidate against these three things:
1) You’re a team player with a can-do, resourceful attitude.
2) You’re inspired to innovate and continuously improve the way you approach work.
3) You have demonstrated true leadership, working with empowered teams that drive serious results.
A lot of the above skills can be taught but bottom line is, we’re most interested in those who have the right attitude.
Not sure if you’re the right fit but still curious? Reach out, we’d love to chat!
Equal opportunity employer:
Decibel is an Equal Opportunity Employer. Decibel does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications and business need.
Job Type: Full-time
Benefits:
- Extended health care
Schedule:
- 8 hour shift
- Monday to Friday
Work remotely:
- No
COVID-19 precaution(s):
- Remote interview process
