The Washingtonian reports….
Politico Pro is launching a vertical dedicated to cannabis policy and regulation. Its first preview newsletter came out Monday, and readers can access the publication for free through September 30.
“It’s a heavily regulated industry and a very rapidly changing one and it also sort of intersects with every policy area that Politico already covers,” cannabis editor Paul Demko says. “We also see a void in the media treating this like a multibillion-dollar, heavily regulated industry rather than an excuse to make weed jokes.”
To date, industry news has predominantly been covered by marijuana-centric publications like Marijuana Business Daily. Politico is the first national policy publication to assign a team to the swiftly growing industry. The outlet’s subscription service, Politico Pro, has more than 27,000 users who access its coverage through the subscriptions of 4,500 businesses, organizations, associations, and universities.
Demko is a familiar byline at Politico, moving from his role as a healthcare reporter. He is joined by federal cannabis policy reporter Natalie Fertig and state cannabis policy reporter Mona Zhang.