A new hemp and CBD company has hit Colorado retail outlets, and the founder has a familiar name to Colorado marijuana. Jake Salazar, the founder of Denver dispensary chain MMJ America, has moved on to launch Solari Hemp, a line of hemp and CBD gummies, lotions, gel capsules, tinctures and more.
Solari co-founders Salazar, Colin Gallagher and Myorr Janha spent over a year planning their new company, from designing the product lines to having the right genetics in place for a successful hemp crop.
“We founded the company on the vertical integration model,” Gallagher says. “We wanted to create a company with real partnerships, so our farmers are our equity partners, and we have strategic partners in different parts of the company.”
Through a vertical integration model, Solari Hemp has partnered with fourth-generation farmers who are currently manufacturing products from hemp grown over 150 acres of farmland in Eaton and Longmont. The company has control over every production step from seed to shelf, including cultivation, extraction and manufacturing. Solari will also sell wholesale industrial hemp to other infused-product manufacturers, as well as white label for other brands.
“It’s the most efficient and cost-effective way to produce a quality product and offer it to consumers at an affordable price,” explains Salazar.
The founder and former CEO of MMJ America, one of the first medical and recreational dispensary chains in Denver, says he sold his share of the company and left a little over two years ago. According to Salazar, there is greater opportunity in the hemp industry.