Here’s a taster of what they have to say…
It is a truth universally acknowledged that in 2017, a millennial with any access to money must be in want of experiences on which to spend it. For the pioneers of the cannabis “green rush,” those venture capitalists and M.B.A. types who’ve sensed the rapidly shifting sensibility around consumption (which has gone from a maligned social scourge à la Reefer Madness to, for the creative class, something like what tobacco was in the ’50s), the products in question also happen to be experiences. As legality spreads across the country, the resulting high for this young crop of businesses looks to be both lasting and seriously lucrative: The legal cannabis industry in North America was worth about $7 billion last year. That number is expected to grow anywhere between $24 billion and $44 billion by 2020.
“I mean, look, we pay our taxes. We’re good corporate citizens. We conform to California law—every municipal law that we have,” he said. “And guess what? I’m gonna be employing 280 people within 18 months.” In other words, for those willing and able to dive right in to the modern-day gold rush, the future is looking green. “The reason why we’re called 1906 is because we want to bookend this failed century [of prohibition],” Barsoom said. “Our tagline is it took more than a century for the world to return to its senses.”
The article is well worth a read if you are interested in branding and marketing