Here’s teh introduction to their piece…
Recreational cannabis may be legal in California, but debate rages on over how visible the once-taboo plant should be in daily life — namely, along the state’s roadways.
A fight is brewing in the state Legislature over cannabis-related billboards that have sprung up around the state, advertising tools the industry says are necessary to support the struggling legal market but that opponents argue expose children to a potentially harmful substance.
A pair of competing bills introduced by Assembly Democrats take vastly different approaches to where licensed marijuana operations can market their businesses and products in public, with one proposing a ban on any cannabis-related billboard that can be seen from a highway.
“This is a very new industry and I don’t think that we should let the advertising get out of hand,” said Assemblymember Jacqui Irwin (D-Thousand Oaks), the author of the more restrictive CA AB 273 (21R).
Assemblymember Bill Quirk (D-Hayward) is taking a more industry-friendly approach with his proposal, which would prohibit cannabis advertising within 15-miles of a border along highways that exit the state. CA AB 1302 (21R) would permit billboards along most thoroughfares while discouraging interstate sales, which are still federally illegal.
Read full article at https://www.politico.com/states/california/story/2021/03/31/californias-cannabis-culture-wars-converge-on-billboards-1369855
AB-273 Cannabis: advertisements: highways.(2021-2022)
20210AB273_99
