Shopify announced on Tuesday the addition of several features specifically for CBD and hemp sellers. The Ontario-based e-commerce company, which began allowing Canadian merchants to sell cannabidiol (CBD) in 2018, is now extending the same courtesy to U.S. retailers selling “products online or in brick-and-mortar retail locations, where permitted by law.”
According to the company, the online tools include Store Design Experience and Reliable Payment and Shipping Providers, along with other marketing and interface customization features. These resources are set in place for “positioning [sellers] to succeed in one of the fastest growing regulated industries in America.”
The move is no surprise, as the CBD industry’s market is expected to reach $20 billion by 2024.
“Shopify has unmatched expertise in emerging industries, along with the resources merchants need to be successful in the fast-growing market of hemp-derived CBD products in the U.S.,” chief operating officer Harley Finkelstein said in the announcement. “Shopify’s reliable technology and extensive partner network means that businesses can ride the wave of demand for these products and give consumers more choice.”