Normally we’re quite cynical about celeb canna brands but here at CLR we get a certain pang of nostalgia when we hear today that Fonda is on the hustings for hemp.
We support her in her venture as she’s still standing up and getting arrested, all for the right reasons, as always.
After vowing to be arrested every Friday until January to protest climate change, Academy Award-winning actress Jane Fonda was taken into U.S. Capitol Police custody for the second time in two weeks. Fonda and fellow “Grace and Frankie” actor Sam Waterston were arrested on the steps of the U.S. Capitol on Friday afternoon along with more than a dozen other climate activists.
We learn the following from a press release issued by Uncle Bud’s hemp, who we hope are somewhat more ethical than many cannabis companies out there at the moment. Fonda, as they say, is pure class so we’re feeling relatively confident about Uncle Bud’s. Let’s hope I don’t regret having said that in 2022!Uncle Bud’s Reveals Its “I’m FONDA Hemp and CBD” Campaign Imagery Featuring Newest Brand Ambassador Jane Fonda
Let’s start with the video – click image to view
Here are the words
LOS ANGELES, July 13, 2020 (GLOBE NEWSWIRE) — In celebration of National Hemp Month, Uncle Bud’s, the Made in America, mass market leader in Hemp and CBD, reveals its first campaign imagery with Jane Fonda, the brand’s newest ambassador. Shot by acclaimed photographer John Russo with styling by Cristina Ehrlich, who is named one of the top 25 most powerful stylists by The Hollywood Reporter, the campaign features two-time Academy Award-winning actress, author, activist, and fitness guru Jane Fonda, who was playfully captured with her go-to products from Uncle Bud’s Hemp & CBD.
The hero campaign image is a compilation of seven Fondas holding a different Uncle Bud’s product. The assortment includes the glow-inducing Hemp Enzyme Face Mask, the powerful and fast-acting CBD Body Revive Gel, the moisturizing and indulgent Hemp Body Lotion, the timely and in-demand cult favorite Hemp Hand Sanitizer, the original and hero product, The Hemp Topical Pain Relief, its counterpart The Hemp Roll-On Pain Relief, and the healing, digital age must-have, The Hemp Blue Light Face Mask. The eye-catching shot will live alongside the slogan “I’m FONDA Hemp and CBD” on a prominent billboard in Times Square and be used in the brand’s digital reach this quarter.
With the partnership kicking off during the pandemic, Uncle Bud’s, an innovative leader in the Hemp and CBD space was inspired to get creative in working with Fonda to release the collaboration. In lieu of a traditional photoshoot, Fonda was announced as the brand’s newest ambassador in May by way of a lighthearted video created by Fonda and shared on her personal social media accounts. The video was a fun play on TikTok’s viral ‘pass the brush’ challenge, and the partnership has lived on social channels until now.
In early June, the campaign came to life on set in Los Angeles, with Uncle Bud’s, Fonda and all parties taking utmost precaution in a safe and mindfully orchestrated socially distanced photoshoot.
Jane Highlighted some of her favorite products from the set:
“This [the Hemp Roll-On Pain Relief] is my go-to for aches and pains. Just roll it on and go. No mess, no stiffness, no BS…I gave this blue light face mask to a good friend of mine. It protects your skin from harmful blue light that emits from your computer or phone. It’s terrific. So, if you happen to know *someone* who spends too much time online, get this mask.”
“We are excited to be able to celebrate National Hemp Month with the release of the ‘I’m FONDA Hemp & CBD’ campaign” said Garrett Greller, Co-Founder of Uncle Bud’s Hemp & CBD. “With COVID-19, this partnership took a different course to start but it’s allowed the brand’s innovation to shine through. The playful imagery is the perfect fusion of Jane Fonda’s personality and Uncle Bud’s product.”
Great Jane Fonda Clips
Barely scratches the surface !