6 July 2016

And the answer to their rhetorical question

It could be. Signs suggest the Mountain View, California-based company is exploring the opportunity to work with cannabis businesses.

An executive with Colorado-based LivWell Enlightened Health – one of the largest marijuana retail chains in the country – recently disclosed Google’s interest in the industry at an event for Congressman Jared Polis, a longtime supporter of the cannabis sector.

LivWell CEO John Lord told the audience that Google recently contacted him to see how it could help serve the industry.

According to Lord, Google reached out soon after Los Angeles-based Kind Financial announced last month that it has partnered with software giant Microsoft to offer seed-to-sale tracking systems for governments to keep track of marijuana commerce.

Lord made the comments at an event hosted by the infused products company Dixie Brands to support Polis.

A LivWell spokesman confirmed the Google contact in a subsequent email to Marijuana Business Daily.

“I can confirm that Google did reach out and ask if we would be interested in speaking with them about the industry’s needs and how Google could potentially work with us to address them,” Matthew Givner, a LivWell spokesman, wrote in an email. “Beyond that there has been no communication.”

Google didn’t respond to requests for comment. It’s unclear if the tech giant has been in contact with other marijuana-related companies, why it reached out to LivWell specifically and what type of involvement it could have in the industry.

Read the full report at http://mjbizdaily.com/google-eyeing-cannabis-space/