Tilray Loses Market Share In Canada As Craft Producers Challenge Says Report

MJ Biz write

Canadian cannabis producer Tilray has seen around one-third of its market share in Canada evaporate since it merged with Aphria in May, new data suggests, while rival Auxly Cannabis Group has more than doubled its position over the same period.

The latest market share data for October indicates the biggest licensed producers continue to hold flat or falling shares of the market while smaller, more focused companies appear to be picking up more of those sales.

“The biggest reason we see as a retailer (for struggling large producers) is the craft producers that are coming in. The smaller guys are doing a great job taking significant market share,” Raj Grover, CEO of Alberta-based retailer High Tide, told MJBizDaily in a phone interview.

“Craft producers are doing a really good job focusing on the product itself, and it’s showing in sales.”

Read more at  https://mjbizdaily.com/tilray-share-of-canadian-cannabis-market-plummets-but-auxly-shines/?utm_medium=email&utm_source=newsletter&utm_campaign=MJD_20211105_NEWS_Daily

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