And the moral of the story … be a little more subtle in life !

Cardboard adverts for Infusion CBD were dotted across Newcastle in a bid to drum up business for the Whitley Bay firm. reports Chronicle Live..

However, they caught the attention of a Newcastle City Council enforcement officer, who investigated the sign’s origins.

He tracked down the firm using the Instagram links displayed on the signs, and eventually found Di Gennaro’s personal Facebook account.

“From that, he managed to see from his main profile  was the same logo which matched that of the logo on the banner,” said council prosecutor Jill Loftus.

Magistrates ruled Di Gennaro had erected the signs illegally – and fined him £1,000.

Newcastle Magistrates’ Court heard the adverts had been tied to railings throughout the city centre as well as in Chillingham Road.

On the Heaton street they were crudely put up on a traffic island and the court was told had the potential to “cause a distraction” to drivers.

The signs were put up last September and October, advertising a firm which boasts on its Instagram page that it is the “UK’s most trusted CBD”.

The store sells the oil – which is legal – in various formats, including capsules and even sweets.