Vireo Gets Into Psychedelics & Renames Itself “Goodness Health”

Cannabis multistate operator Vireo Health is spreading its roots beyond the realms of medical marijuana.

Last week, the company announced it will be changing its name to Goodness Growth Holdings, to reflect an expansion into plant medicine in general, “bringing the power of plants to the world.”

“We’re building a plant-based, alternative to pharma platform under Goodness Growth Holdings,” said Chairman and CEO Dr. Kyle Kingsley in an interview.

The new approach will include an incursion into the growing sector of psychedelic medicine, via Resurgent Biosciences, a wholly-owned subsidiary.

“In our opinion, psychedelics will change the face of psychiatric medicine over the coming years,” said the exec.


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