The financing will fuel product development and national retail expansion of the brand, which launched less than a year ago.
A Willie Nelson-endorsed hemp THC beverage brand said Thursday it’s raised $15 million in Series A venture capital.
The injection from LeftLane Capital and Second Sight Ventures will fund a “national retail expansion” for Willie’s Remedy+ after a successful rollout online and in stores, according to a news release.
Launched last year, Willie’s Remedy+ claims to have “already sold more than 400,000 bottles, making it the #1 THC beverage sold online.”
National distribution deal for hemp THC beverage line
After an initial debut at Total Wine, which has embraced hemp THC beverages, the investment will see Willie’s Remedy+ expand to other retailers including Lowe’s, Binny’s and TXB, the companies said.
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