Snoop Dogg (Calvin Broadus) has obtained approval from the U.S. Patent and Trademark Office for his Los Angeles pot shop called SWED, which stands for “Smoke Weed Every Day,” even though his shop is supplying product with more than 30% THC potency.
Trademarks for businesses selling full-dosage marijuana are strictly off limits under federal law, yet Snoop Dogg and a few others have found a legit way to get over.
Many music celebrities with canna-businesses – like Willie Nelson, the estate of Bob Marley and Wiz Khalifa – sell weed and paraphernalia in states where it’s legalized, but they haven’t obtained federal trademarks on their weed businesses, in the same way purveyors of alcohol do.
But Snoop is following the path of companies like STIIIZY, a nationwide chain of pot stores with trademarks for very low and federally-legal 0.3% THC-dosed items and merchandise that doesn’t touch the plant at all. But then they’re stocking the dull-dosed items right beside a panoply of full potency pot products in their inhouse and online establishments.
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