Here’s the press release…..
Civilized Worldwide Inc. is pleased to announce that it has executed a strategic investment and collaboration agreement with Canopy Rivers Corporation, an affiliated strategic investment partner of Canopy Growth Corporation.
Canopy Rivers – Bloomberg Link:
Canopy Rivers http://canopyrivers.com
Canopy Rivers is a growth capital and strategic support platform focused on accelerating development of the craft and commercial scale cannabis industry.
Canopy Rivers will enter streaming agreements to purchase a portion of cannabis harvested from licensed producers in exchange for upfront capital, strategic support and genetics as required. In return, Canopy Rivers will receive a steady stream of high-quality cannabis at predictable costs.
Partners of Canopy Rivers will benefit from Canopy Growth’s world-leading expertise within the cannabis market while allowing licensed cannabis producers to maintain control over operational and strategic initiatives in this exciting new industry.
THIS IS MORE THAN JUST SIMPLE STREAMING; WE THINK BIGGER AT CANOPY RIVERS.
Counterparties and partners of Canopy Rivers will benefit from Canopy Growth’s world-leading expertise and depth of knowledge regarding the ACMPR licensing process, cannabis cultivation practices, market awareness initiatives, and the establishment of unique distribution platforms. This model creates a strategic alliance between industry participants within a structure that allows licensed cannabis producers to maintain control over their equity, operational objectives, and strategic initiatives.
Pursuant to the agreement, Canopy Rivers will invest CAD $5 million in Civilized via a convertible debenture and the companies will work together on various online, media and event mandates relating to the cannabis industry.
“Civilized lives at the intersection of modern media and cannabis,” said Mark Zekulin, President of Canopy Growth. “They have a premium digital audience throughout North America and have established an events platform where individuals and industry can communicate and work together as we continue to educate stakeholders and evolve the global perception of cannabis.”
Civilized is aggressively implementing its monetization strategy across its three platforms:
- Civilized.life: a sophisticated news and entertainment website that reaches 2 million unique visitors per month throughout North America;
- Civilized Studios: a multi-platform video content network curating, publishing and producing broadcast-quality video and original content pertaining to the all things cannabis;
- Civilized Events: a platform to provide exclusive branded experiences for both the cannabis industry and consumers – from intimate dinner parties with industry executives and opinion leaders, to large-scale events such as the first-ever World Cannabis Congress to take place in Saint John, New Brunswick June 10-12, 2018.
“As growth and innovation continue to accelerate in the global cannabis industry, attractive opportunities extend well beyond cultivating, processing and distributing cannabis-derived products and formulations,” said Sean McNulty, Co-Founder of Canopy Rivers. “This investment and partnership with Civilized is a welcomed addition to our portfolio, and we believe that collaborating with a leading media and events company will help increase the visibility of the Canopy Rivers platform and is complementary with our ongoing mission to change the global cannabis narrative.”
Civilized has steadily grown its media presence and brand across North America since launching in 2015. “This is a game-changing partnership for Civilized,” says Derek Riedle, CEO and Publisher of Civilized. “No other industry has the high growth potential of cannabis, and we believe that high-quality media can help accelerate the development of this industry by sharing stories, ideas and information that’s been more or less forbidden for the better part of a century. We’re on a path to grow our multi-platform networks and I’m thrilled we are able to partner with Canopy Rivers, a leading and respected group of investment professionals and affiliate of the largest cannabis company in the world.”