Article: Growing ‘in a good way’: Canndigenous is Wisconsin’s first Native American-led hemp company

A growing company in the village of Cambridge – that happens to be state’s first Indigenous-led CBD and hemp business – is working to both help the environment and show marginalized groups that building generational wealth is

Tucked behind some boutiques, art galleries and coffee shops is Ripley Green, a retail apothecary that sells various CBD products. CBD is short for cannabidiol, an active ingredient in the cannabis plant that unlike THC, or tetrahydrocannabinol, induces sedation without a high.

Ripley Green’s CBD and hemp goods are sourced from roughly 10 farms around Wisconsin, said store manager Lindsay Wehmeyer. CBD gummies, drinkables, oils, lip balm and even beer, line the shelves.

Owner Rob Pero, of Cambridge, said he is a proud member of the Bad River Band of the Lake Superior Tribe of Chippewa Indians who has some big plans to economically empower fellow Native Americans through his business, and grow industrial hemp to help combat climate change.


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