Job details
Salary
$64,000 – $84,000 a year
Job Type
Full-time
Number of hires for this role
1
Qualifications
-
-
Bachelor’s (Required)
-
Digital marketing: 2 years (Preferred)
-
Full Job Description
Cannabis Marketing Manager
Position Overview:
This position is responsible for collaborating in the creation of and owning the execution of Stash Venture’s marketing strategy.
Responsibilities include but are not limited to:
- Strategic marketing planning with business units
- Market research for local campaigns
- Produce content for retail promotions, community engagement, company culture, product highlights, product lifecycle, etc
- Collects and maintains sales records required to track, review, and modify performance of marketing initiatives.
- Forecasts and analyzes sales trends, marketing strategies, and product performance; prepares and presents reports summarizing information; makes recommendations based on analysis.
- Develops and distributes materials related to sales, training, and marketing.
- Interpret customer’s behaviors and suggest creative ways to increase brand awareness
- Taking creative pictures and videos, adding captions and CTA’s.
- Provide artistic direction of professional photo and video shoots
- Collaborate on new website design and manage third party design project
- Web content design and implementation
- Website maintenance
- Light Graphic Design
- Scraping, reformatting visual content from brands and vendors.
- Streamlining our social media accounts (Instagram, Facebook, Twitter), ensuring uniform content and tone of voice for graphics, copy, and other elements.
- Writing clever captions for Instagram posts.
- Monitoring and replying to messages & comments.
- Scheduling and coordinating posts on all social media accounts using 3rd party scheduling tools.
- Light travel required (10-20%)
Qualifications include:
- WordPress, Wix, or similar
- Intermediate grasp of Adobe Creative Suite.
- Ability to operate a camera to take creative photos.
- Excellent written communication skills.
- Familiarity with key social media tools (e.g. Instagram, TikTok, FB, etc.) and with other cloud based tools such as Google Suite and Asana.
- Excellent attention to detail and a high motivation to learn.
- Aware of current social trends and best practices.
- Highly motivated and organized.
- Understanding of Michigan Cannabis industry, smoking supplies, glassware, or related products is preferred.
- Bachelor degree in Marketing, Communications, Graphic design or equivalent experience a requirement
Candidates with the following with be highly considered:
- Website/Portfolio/Demoreel link
- Experiencing running social media account with 5k+ followers
- Experiencing managing an email list with 25k+ subscribers
Job Type: Full-time
Pay: $64,000.00 – $84,000.00 per year
Benefits:
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
Supplemental Pay:
- Bonus pay
Education:
- Bachelor’s (Required)
Experience:
- Digital marketing: 2 years (Preferred)
Willingness To Travel:
- 25% (Preferred)
Work Location:
- Multiple locations
This Job Is:
- A job for which military experienced candidates are encouraged to apply
Company’s website:
- www.timbercannabisco.com
Benefit Conditions:
- Only full-time employees eligible
COVID-19 Precaution(s):
- Remote interview process
- Personal protective equipment provided or required
- Plastic shield at work stations
- Temperature screenings
- Social distancing guidelines in place
- Virtual meetings
- Sanitizing, disinfecting, or cleaning procedures in place