Cannabis Council of Canada welcomes the findings of the Deloitte Report, The Impact of the Cannabis Excise Tax, and calls for change to the excise tax to strengthen Canada’s legal cannabis industry. We echo the urgent need for excise tax reform as outlined in Deloitte’s 2025 study.
The report confirms what Canada’s cannabis producers have long expressed: the current excise tax model is unsustainable and must be restructured to reflect the economic realities of the industry.
We are calling on the Government of Canada to eliminate the $1 per gram floor and instead apply a 10% ad valorem rate as proposed by the Standing Committee on Finance in 2024.
“Canada likes to position itself as a global leader in legal cannabis – but since legalization in 2018, the federal government has failed this industry and the tens of thousands of hardworking Canadians it supports. With a new government in office, it’s time for a fresh approach. The cannabis industry deserves the same attention and support as any sector of our economy.” – Paul McCarthy, C3 President
Read the full report here.








