Director, Strategic Initiatives – Emerging Markets Weedmaps

Director, Strategic Initiatives – Emerging Markets


Weedmaps is hiring for an Director, Strategic Initiatives to help lead our company into emerging markets within the cannabis industry. In this role you would be accountable for cross-functional delivery of regional business outcomes and performance goals. You’ll be partnering closely with business functions (Revenue, Marketing, Finance, etc.) to develop regional growth strategies and operating plans, ensuring alignment to overall enterprise goals and objectives. Developing and maintaining a deep understanding of regional business performance, drivers, market knowledge, and ensures key insights and learnings are incorporated into operating plans. Defining and driving special projects and programs in service of achieving regional or overall business objectives, including at times owning initial execution of such initiatives.

Weedmaps is the cloud platform that powers the Cannabis industry. We help millions of consumers learn about and find Cannabis while also helping thousands of organizations empower their employees, serve their customers, and build what’s next for their Cannabis business, whether they are a grower, producer, retailer or consumer. Our products are engineered for security, reliability, and scalability, running the full stack from application infrastructure to end user devices. Our teams are dedicated to helping our customers, medical institutions and government agencies see the benefits of an industry platform. As the dominant technology leader in the rapidly expanding cannabis space, Weedmaps has an opportunity to help define the market landscape – and we invite you to help capitalize on this once in a lifetime opportunity.

The impact you’ll make:

  • Leadership & XFN Influence
      • Lead regional business through influence and partnership
      • Develop regional goals and plans aligned to enterprise goals
      • Communicate regional strategy, plan, goals and results to internal stakeholders
      • Motivates and manages functional partners’ engagement and performance against regional business outcomes
  • Strategy
      • Ensure development and implementation of strategies designed to grow regional businesses, in partnership with GM and Exec Owner
      • Coordinate development and alignment of regional KPIs that support delivery of enterprise KPIs
      • Propose appropriate business investments that reflects keen understanding of markets, competitors, growth levers, performance ROI in owned regions
  • Operations
      • Act as primary day-to-day decision maker on issues and opportunities related to owned regions, while escalating major decisions and issues to GM
      • Coordinate with functional partners (Sales, GR, Marketing, etc.) to build and execute market-level plans that grow user penetration and share
      • Partner with consumer- and business-facing teams to implement effective programs and tactics by market
      • Ensure on-track execution of committed initiatives
  • Performance Management & Reporting
      • Maintain deep understanding and cogent narrative of regional business performance, drivers, market situation, opportunities and challenges
      • Proactively identify and execute analysis required to fill knowledge gaps
      • Develop regional forecasts against key operating and financial performance metrics and address variance in actual vs. forecasted performance
      • Deliver consistent and logical reporting of regional performance vs. targets, including root cause analysis and recommended go-forward actions

What you’ve accomplished:

  • KPI and driver metrics management
  • Structured written and verbal communications
  • Cross-functional leadership and influencing skills
  • Working knowledge of all business functions
  • Data-driven decision making and recommendations
  • Strategic planning and analysis
  • Proactive problem-solving and work ethic

Our Benefits:

  • 100% paid employee monthly Medical, Dental and Vision premiums AND 80% paid dependent monthly premiums
    • HMO (California residents only) and PPO option offered through United Healthcare
  • Company-paid $50,000 in Basic Life/AD&D (Accidental Death and Dismemberment) coverage
  • 401(k) Retirement Plan: 100% match on the first 1%. 50% match from 2-6% of employee contributions
  • 3 weeks PTO (accrued) and 5 sick days (immediate)
  • Supplemental, voluntary benefits
    • Kindbody (family planning/fertility) including up to $10,000 towards cash-pay services
    • Goodly (Student Loan Repayment/529 Education Savings) including a company contribution of up to $1,000/year
    • Flexible Spending Accounts (Medical, Dependent, Transit and Parking)
    • Voluntary Life Insurance
    • Critical Illness
    • Accident Insurance
    • Short- and long-term disability
    • Pet Insurance
  • Paid parental leave
  • During current work-from-home:
    • Reimbursements for home office setup and monthly WiFi

Our Culture:

  • 11 company-paid holidays
  • Catered lunch and snacks provided while working in the office
    • Snack boxes sent straight to your door during work-from-home
  • Casual work environment, no fancy clothes required, but you are free to dress to the nines!
  • Monthly virtual happy hours
  • Quarterly all-hands meetings

Weedmaps is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. We are looking for the smartest and most passionate people who want to join our team and develop the services, systems, and marketplaces that will serve the marijuana industry in the decades to come. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit

About Weedmaps:

Founded in 2008, Weedmaps is a leading technology and software infrastructure provider to the cannabis industry. Our suite of cloud-based software and data solutions includes point of sale, logistics and ordering solutions that enable customers to scale their businesses while complying with the complex and disparate regulations applicable to the cannabis industry. In addition, our platform provides consumers with information regarding cannabis products across web and mobile platforms, including listing local retailers and brands, facilitating product discovery and allowing consumers to educate themselves on cannabis and its history, uses and legal status. Headquartered in Irvine, California, Weedmaps employs more than 400 professionals around the world, with offices including Barcelona, Denver, and Toronto.

So what are you waiting for? Join the Weedmaps family!

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