German cannabis company Four 20 Pharma has inked a deal to be the main jersey sponsor for Sport-Club Paderborn 07, a professional German soccer club.
Sport-Club Paderborn 07 – commonly known as SC Paderborn 07 and based in Paderborn, North Rhine-Westphalia – competes in the German second division, under the Bundesliga.
The financial terms of the agreement were not disclosed.
The two-year deal commences with the 2023-24 season, which begins Aug. 18.
Professional soccer teams typically sell sponsorship opportunities on the front of their jerseys, but it’s rare for a cannabis company to secure such a deal.
“Four 20 Pharma is currently already a very good partner, who will once again significantly increase its visibility through advertising on the jerseys of our second division team,” the soccer club’s managing director, Martin Hornberger, said in a statement.
Four 20 Pharma is majority owned by American marijuana company Curaleaf Holdings.