German cannabis operator signs on as main sponsor of pro soccer team

German cannabis company Four 20 Pharma has inked a deal to be the main jersey sponsor for Sport-Club Paderborn 07, a professional German soccer club.

Sport-Club Paderborn 07 – commonly known as SC Paderborn 07 and based in Paderborn, North Rhine-Westphalia – competes in the German second division, under the Bundesliga.

The financial terms of the agreement were not disclosed.

The two-year deal commences with the 2023-24 season, which begins Aug. 18.

Professional soccer teams typically sell sponsorship opportunities on the front of their jerseys, but it’s rare for a cannabis company to secure such a deal.

“Four 20 Pharma is currently already a very good partner, who will once again significantly increase its visibility through advertising on the jerseys of our second division team,” the soccer club’s managing director, Martin Hornberger, said in a statement.

Four 20 Pharma is majority owned by American marijuana company Curaleaf Holdings.

Source MJ Biz.

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