Hemp Foods Australia, a subsidiary of Elixinol Wellness and Australia’s leading hemp food company, has announced a new nationwide distribution deal with Australia’s largest supermarket chain, Woolworths.
Under the deal, Hemp Foods Australia’s certified organic Hemp GoldÒ Seed Oil will increase ranging from 100 Woolworths stores to 948 stores nationwide.
The increased distribution of Organic Hemp GoldÒ Seed Oil follows strong product sales and a growing consumer demand for hemp food products and plant-based diets. According to a recent report by the CSIRO, the plant-based protein industry in Australia could be worth between $3 billion and $9 billion by 2030.
“This new national distribution deal with Woolworths is recognition of both the quality of our organic Hemp Gold Seed Oil and the increased demand for our superior quality, certified organic hemp food products from supermarket shoppers,” said Felipe Favaro, general manager, Hemp Foods Australia.
“We are excited that many more people across the country will now be able to enjoy the taste and health benefits of our oil.”
New product design
Hemp Foods Australia is also pleased to release a new design for its organic Hemp GoldÒ Seed Oil, to be rolled out in Woolworths stores first and then more broadly later in the year. The new design reflects the all-natural ingredients, nutritional benefits and premium quality of organic Hemp GoldÒ Seed Oil.
Product development and innovation
To meet the growing consumer trend and increasing interest in plant-based foods and hemp products, Hemp Foods Australia will continue to launch innovative new food products throughout 2023.