Canada’s pre-roll sales continue to grow despite a maturing national cannabis market, reaching $1.4 billion in sales across 77.2 million units sold in 2025. According to Headset POS data from Alberta, British Columbia, Ontario and Saskatchewan, both revenue and unit sales rose more than 6% compared to the previous year.
For producers evaluating where to invest their time, resources, flower and capacity, one consumer buying trend stands out from the rest. Canadian consumers overwhelmingly favor two types of pre-rolls, single strain hybrids and concentrate-rich infused pre-rolls, which account for nearly three-quarters of all pre-roll revenue in the country.
Hybrid Pre-Rolls Control the Market
Single strain hybrid pre-rolls continued their 5-year hold as Canada’s largest pre-roll segment through 2025, generating $531.9 million in sales on 31.6 million units sold. That represents roughly 38% of total category revenue and more than 40% of all pre-roll units sold. To put this into perspective, the collective market share of non-hybrid or –infused pre-rolls accounts for just 25% of revenue and 32% of unit sales.
Hybrid strains offer consumers a balanced experience that doesn’t lean too heavily toward either end of the indica-sativa spectrum. For producers, they are also among the simplest products to manufacture, the process typically involves simply grinding, sifting, filling and packaging flower without the additional production steps required for infused products.
Price point is another factor for hybrid’s appeal, averaging $16.84 per unit in 2025, significantly more affordable than infused alternatives. And while more premium products continue to gain traction, many consumers prioritize value, helping hybrids maintain their position as the largest segment in the country.
Infused Pre-Rolls Continue Closing the Gap
The infused pre-roll segment generated $523 million in revenue during 2025, just behind hybrids, while selling 20.6 million units, nearly 35% fewer units sold than hybrids. Although they accounted for only about 27% of units sold, they represented 37% of total category revenue, and the higher price point explains why.
By combining flower with concentrates, infused products deliver greater potency and enhanced flavor, but the additional cannabis concentrates and more complex manufacturing requirements increase production costs – leading to higher prices. However, consumers have shown a willingness to pay for the experience, with potency tabbed as the top priority for pre-roll customers, ahead of price and brand.
The average infused pre-roll product sold for $25.40 in 2025, the highest prices among all major segments, only mixed strain products averaged more due to a high concentration of large format multi-packs. For brands looking to increase revenue per unit sold, infused products remain one of the strongest opportunities in the market to do so.
Consumer Preferences Change by Province
National trends tell only part of the story as provincial markets have varying consumer buying habits. Hybrid pre-rolls dominate in Saskatchewan, where they account for 46.6% of all pre-roll purchases. Ontario also over-indexes for hybrids, with the segment capturing roughly 40% of the provincial market.
Alberta and British Columbia on the other hand lean more heavily toward infused products. In Alberta, infused pre-rolls make up 40.5% of purchases, while British Columbia consumers allocate 36.1% of their spending to the infused segment.
For multi-provincial LPs, these differences can influence everything from product line development and inventory planning to marketing and branding strategy.
The Broader Pre-Roll Market
Outside of hybrid and infused products, the pre-roll market becomes much smaller.
Indica pre-rolls ranked third in 2025, generating $170.2 million from 11.5 million units sold, while sativa products followed with $139.7 million in sales and 10.2 million units. Indica pre-rolls actually saw the largest year-over-year growth in every tracked province in 2025, though the overall revenue share remains relatively low.
Mixed strain pre-rolls produced $40 million in revenue, despite selling only 1.4 million units due to an average selling price of $29.62 per unit, the highest of any segment, driven by larger pack formats and premium positioning.
Pre-rolled blunts generated $21.4 million from 1.7 million units sold, but those numbers come with an asterisk. Due to Headset’s bucketing of infused blunts in the infused segment, pre-rolled blunt revenue is under-reported unless those infused products are factored in. By looking at all product names and the associated sales data, the pre-rolled blunt category is better represented by their cumulative sales which equate to $59.8 million in total revenue on 3.5 million units sold.
And lastly, CBD-focused products represented the smallest segment among the major categories tracked.
What This Means for Producers
The Canadian market offers room for a variety of product types, but the data suggest a clear order of operations. A strong hybrid offering remains the foundation of most successful pre-roll lines as it gives consumers an approachable price point while providing producers with a straightforward manufacturing process. And multi-pack formats are a must.
As operations mature and concentrate production expands, infused products become the natural next step. They create opportunities for premium positioning, higher average selling prices and greater revenue potential per unit, and again, multi-packs are a must.
Beyond these two major categories, indica and sativa products help round out a pre-roll line and serve consumers looking for specific strain types. Premium features such as glass, ceramic and wood filter tips, and unique branded packaging can further differentiate products on crowded dispensary shelves.
The Canadian pre-roll market may be worth $1.4 billion, but most of that value is concentrated in two major segments, and for producers focused on growth, hybrids and infused pre-rolls remain the categories that matter most.
Whether you’re focused on producing hybrid pre-rolls, infused joints or anything in between, a dependable pre-roll supplier helps maintain a dependable supply chain. With Health Canada compliant pre-rolled cones stocked and shipped directly from our Ontario-based warehouse, Cones Canada helps producers avoid the headaches of cross-border logistics while keeping production moving. Contact our Pre-Roll Expert team today to get started.
