Leafly (NASDAQ: LFLY), a leading cannabis discovery marketplace, has announced a partnership with the New York Cannabis Retail Association (NYCRA) to support licensed cannabis retailers in New York. This collaboration aims to create a more sustainable, equitable, and inclusive cannabis industry in the Empire State.
The partnership will sponsor industry events in 2024 and implement marketing initiatives to increase awareness about the importance of buying legal and local cannabis. Leafly and NYCRA emphasize that supporting legal cannabis creates sustainable jobs and provides tax revenues for community initiatives.
Leafly CEO Yoko Miyashita highlighted the challenges faced by legal cannabis businesses in New York, including unfair competition from unlicensed retailers. The partnership seeks to promote a fair marketplace and ensure consumer access to safe products and information.
