Leafly Gives Up On News & Is Only Going To Concentrate On Revenue Generating Content

Thanks to Alex at Weed Week for highlighting this media development


Leafly is shuttering its journalism arm Led by Bruce Barcott, who’s departing the company, it produced numerous important stories. Perhaps most memorable was its coverage of the 2019 vape crisis.

In an email to staff, CEO Yoko Miyashita wrote that the remaining content operation will focus on “revenue generating” functions like driving shopper behavior versus investigative reporting.”

  • The site still has its strain directory, the scientific credibility of which the company has declined to defend to me.


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