Hip-hop icon and multi-talented entrepreneur Snoop Dogg on Wednesday opened an online shop selling cannabis flower and other hemp-derived products with shipment direct to U.S. consumers in more than three dozen states, including many that have not legalized recreational marijuana. The new direct-to-consumer marketplace SWED.com launched at 4:20 p.m. EST on December 4. The initials S.W.E.D stand for “smoke weed every day,” a Snoop Dogg mantra that has grown into an international lifestyle brand.
The online shop will feature a curated selection of authentic Snoop Dogg and Death Row Records branded hemp-derived cannabis products, including THCA flower that contains a non-psychoactive precursor to THC. When heated by smoking or vaping, however, THCA is changed to THC, the cannabinoid most associated with the classic “high” achieved from smoking marijuana. THCA products cannot be shipped to Alabama, Alaska, Arizona, Arkansas, California, Georgia, Idaho, Minnesota, New Hampshire, Nevada, Oregon, Rhode Island and South Dakota, although the rest of the line is available to consumers in those states.
While he may be the most famous cannabis entrepreneur, Snoop is not the first player in the online weed game. Hemp-derived THCa less than 0.3 % is legal under the 2019 Farm bill, and businesses are using this loophole.
