Twitch Policy Update Puts Halt On Cannabis Advertising

Marijuana Moment reports

Video game streaming company Twitch has updated its branding policy for streamers, prohibiting promotions of marijuana businesses and products while explicitly allowing alcohol partnerships.

While the Amazon-owned livestreaming hub reversed course on other unrelated aspects of new branding policy changes rolled out this week after facing significant pushback from the gaming community, it’s currently maintaining the cannabis ban.

The branded content policy covers product placements, endorsements, sponsored gameplay, paid unboxing and branded channels. Under a list of prohibited branding deals, it says streamers cannot be paid for promoting “cannabis-related products, including vaping, delivery, and CBD.”

But the guidelines carve out an exception for alcohol, allowing streamers to be paid for promoting booze as long as products are “marked as mature content.”

In addition to cannabis, gamers are also subject to restrictions for branding that involves weapons, adult content, tobacco products, medical facilities and political content.

Marijuana Moment reached out to Twitch for comment on the policy distinction, but a representative was not immediately available.

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Amazon-Owned Twitch Bans Streamers From Promoting Marijuana But Allows Alcohol Branding In Policy Update

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