The United Kingdom Advertising Standards Authority has banned a $2.56 million ad campaign for a CBD-infused rum, ruling that claims made by the company were not allowed and alcohol ads cannot “link alcohol to illicit drugs.” 

The advertising for Dead Man’s Fingers hemp rum, a Cornish Rum Company brand, contained the phrase “it will quite literally blow your mind” which regulators said could “be understood as an indication that the product would change someone’s behavior or mood in the same way as cannabis.” The agency said they understood, though, that the phrase could “be understood as a term meaning to impress strongly” but its meaning was changed in context with cannabis. 

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UK Regulators Ban Hemp-Infused Rum Ad Campaign

 

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Dead Man’s Fingers Hemp Rum £2m campaign under fire

Dead Man’s Fingers Hemp Rum £2m campaign under fire