Thanks to Lex Pelger for locating this one
Namita Bhatnagar1 | Nicolas Roulin2
1Department of Marketing, University of Manitoba, Winnipeg, Canada | 2Department of Psychology, Saint Mary’s University, Halifax, Canada
Correspondence: Namita Bhatnagar (namita.bhatnagar@umanitoba.ca)
Received: 7 November 2024 | Revised: 9 September 2025 | Accepted: 17 September 2025
Funding: A portion of the data collection was supported by internal funding received from the University of Manitoba. Support is also provided to the first
author through the Asper School of Business Behavioral Management Research Fellowship program.
