Green Market Report reveals
Massachusetts cannabis companies may want to up their compliance game, given that a long-mandated “secret shopper” program to ensure compliance with packaging and labeling rules is expanding, the state’s acting marijuana czar said over the weekend.
“There’s a secret shopper to make sure that the issue is being addressed,” Commissioner Ava Callender Concepcion said Saturday during a panel discussion about fraudulently inflated THC potency numbers on cannabis packaging.
The problem has become common nationwide as consumers often are willing to pay more for higher-potency products, which has incentivized both cannabis brands and labs to lie about both potency testing results and safety testing.
“There’s no room for that. Testing is the thing that differentiates the regulated market from the unregulated market. The fact that people can go in as consumers and trust the product and know what they’re getting, that’s really important,” Concepcion said, during the New England Cannabis Convention’s Boston conference.
Concepcion afterward told Green Market Report that the secret shopper program is “ramping up,” with a focus on “the integrity of the product.”
“It’s making sure that that labeling is accurate, that potency levels are being described accurately, to make sure that what is being displayed for consumers and the information being relied on is accurate. That’s the biggest thing,” Concepcion said.
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Secret shopper program aims to keep Massachusetts cannabis companies honest
