As of 2024, the use of cannabis has been legalized in 47 states and 3 territories for medical purposes. A total of 38 states in the country have approved the use of cannabis for recreational purposes. It will not come as a surprise that there are now over 12,000 cannabis dispensaries across the country.
If you run a cannabis dispensary, you could benefit from some SEO to improve your sales. This article will go over the basics of SEO and tell you exactly how search engine optimization can help boost your business. Consulting a marketing firm, like Reefferr SEO marketing, can be very beneficial in this regard.
What is SEO?
SEO, or search engine optimization, is a digital marketing strategy designed to boost a website’s ranking on search engine result pages. By improving your site’s visibility, SEO helps drive more traffic to your site, improve your reach, and increase your sales.
How does SEO work?
Search engines are designed to give people the most relevant and useful information for any search they perform. Search engine results are configured based on a number of factors, like whether the search term matches the content on the webpage, whether the content on the page answers a question, etc.
What marketing professionals do with SEO is make sure your website meets all the relevant criteria so that it ranks high on search engine results pages. This gives you a chance to reach your target audience and improve your visibility.
How SEO can help boost your business
Let’s get into the different ways search engine optimization can help boost your business!
Improve visibility
The first and most obvious thing SEO does for your business is improve visibility. People often don’t go past the first page of search results, and having your website rank higher gives you a greater chance of being seen.
The more people see your website, the more traffic it gets, and awareness of your business will spread.
Build credibility
Another important result of SEO is increased credibility for your business. When a business appears high on a search results page organically, it boosts trust. Only the best websites are listed high on search engine results, and users know this, so it naturally builds credibility.
Additionally, having a good website design also shows people that you’re a real, reliable business.
Cost-effective strategy
There are many marketing strategies available to businesses, and SEO is one of the most cost-effective strategies. The results of SEO are immediate, as you can see the changes in your web traffic almost immediately. The increase in traffic can lead to an increase in revenue and is therefore a good investment for your business.
SEO is inexpensive when compared to traditional marketing methods like TV ads or other digital marketing practices like pay-per-click ads. Even if you’re on a tight budget, SEO should be a viable option for your business.
Better user experience
One of the first things an experienced marketing agency will have you do is build a website with a good user experience. This is essential for your customer experience and naturally increases your SEO.
When your website is designed with usability in mind, it improves customer retention and increases the chance of a user making a purchase. When users spend more time on a website, search engines give them a higher rank. Having a good user experience for your website is therefore an effective strategy to improve SEO.
Measure results
SEO is easily measurable. There are tools designed specifically to track metrics related to SEO. These tools and the data they generate can help measure how effective your strategies are, how much revenue was generated as a direct result of SEO practices, and so on.
These insights can help you improve your marketing tactics and grow your business in more effective ways.
SEO statistics
Here are a few statistics on SEO marketing that will help convince you of its importance.
- Less than 1% of users get past the first page of search results.
- The first organic search result has a click rate of 27%.
- Over 90% of searches worldwide happen on Google.
- The average internet user uses search engines 3-4 times a day.
Conclusion
Cannabis dispensaries are businesses like any other and can benefit from more visibility. Using search engine optimization as a part of your marketing strategy can help you reach your target audience, increase your sales, and improve your overall customer experience.
As the owner of a cannabis dispensary, you should consider hiring a good marketing agency to help you implement good SEO practices. This can help you reach more customers and keep your business running.
