“We’re driven by being the first choice for consumers and customers, and [cannabis] is a new space that’s opening up,” Hunter said in an interview with Bloomberg. “It’s clear that the occasions that some of these alcohol-free drinks which will have THC and CBD components will be competing in similar occasions to alcohol.”
“Venturing into this in Canada allows us to do it in a very tight geography—we can incubate, we can test, we can learn,” he added. “And really, we had to decide whether we wanted to be a spectator or on the playing field.”
More at Marijuana Moment https://www.marijuanamoment.net/molson-coors-plans-to-sell-marijuana-infused-teas-seltzers-and-beer/
