Those rules include that it is verboten under the Cannabis Act to present cannabis or any brand elements in a way that evokes an image or way of life “that includes glamour, recreation, excitement, vitality, risk or daring.” And while no one would confuse the Trailer Park Boys — the TV show — with glamour, the broad definition of “promote,” for the purpose of selling, relates to representing a thing or service “that is likely to influence and shape attitudes, beliefs and behaviours about the thing or service. Reports The Growth Op
Two years ago, Organigram, a licensed producer of medical marijuana, announced it planned to roll out a suite of recreational cannabis products, which included Trailer Park Buds. Presented as a “cannabis brand with a wink”, the brand focused on a “value-conscious consumer” and was in line with the company’s existing partnership with Trailer Park Productions.
Organigram has previously noted there is no involvement of the Trailer Park Boys franchise, its characters, actors, or creators in promoting the brand.
The brand name and logo may have simply been too close to the show to adhere to Canada’s strict promotion rules. / Photo: Trailer Park Buds, CNW Group/OrganiGram
https://www.thegrowthop.com/life/health-canada-makes-it-crystally-clear-trailer-park-buds-need-to-rebrand
