The Medical and Adult Use Cannabis Regulation and Safety Act (MAUCRSA) established regulations and product safety standards for medicinal cannabis use and cannabis use by adults 21 years of age and older.  MAUCRSA prohibits cannabis advertising, marketing, products, packaging, and labeling that are attractive to children or persons younger than 21.

Licensees who engage in advertising, marketing, manufacturing, packaging, or labeling cannabis or cannabis products in a manner that is determined to be attractive to children may be subject to citations and fines, license suspension, license denial, and license revocation. Any cannabis or cannabis product that the Department of Cannabis Control (DCC) determines is attractive to children may be subject to compliance action, including embargo or recall.

DCC evaluates cannabis products, advertising, marketing, packaging, and labeling that could be attractive to children on a case-by-case basis but does not provide review or pre-approval of cannabis products, advertising, marketing, packaging, or labeling designs. Licensees are responsible for meeting regulatory and statutory requirements and maintaining compliance.

By following the California Code of Regulations (CCR) and best practices, licensees can ensure regulatory compliance and protect public safety while reducing risk to children. DCC provides additional context to help licensees navigate regulations and safeguard children or persons younger than 21.