Australian medicinal cannabis firm Medigrowth plans new Geelong centre — and wants you to just call it ‘medicine

Australian biotech Medigrowth has revealed plans for a new research facility in Geelong, with the goal of expanding clinical and commercial opportunities for medicinal cannabis products.

But co-founder Adam Guskich says the project has an even larger goal: to develop the sector to a point where regulators, doctors and patients drop the term ‘cannabis’, and simply refer to it as ‘medicine’.

Melbourne-based Medigrowth on Tuesday announced its intention to build out a new ‘Centre of Excellence’ in Geelong, where the six-year-old company is already collaborating on clinical research with experts from Deakin University.

The company intends to build out its operations into a research facility and proving ground for medicinal cannabis products developed by local and international organisations alike.

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