Beard Brothers Document The Rise & Rise of Uncle Arnie’s Cannabis Beverages

Uncle Arnie’s is shaking up the cannabis beverage industry with their potent, tasty, and nanomolecular technology-packed drinks. The company, founded in 2020 by co-founders Theo Terris and Jimmy Kleiman, has set out to deliver memorable cannabis products at accessible prices, all while keeping things fun.

With a strong focus on expansion, Uncle Arnie’s has rapidly grown to become a leading player in the California market and has officially become the #1 cannabis beverage brand in the state to close 2022. The company’s success is driven by a combination of a strong team, innovative technology, and a commitment to delivering a top-notch customer experience.

With the cannabis beverage market projected to be a major growth area, Uncle Arnie’s is positioning itself to be at the forefront of this exciting industry.



Early Growth & Success

The company’s early success can be attributed to several key factors.

Firstly, the team at Uncle Arnie’s has a deep understanding of the cannabis market and consumer behavior. They recognized early on that there was a growing demand for alternative ways to consume cannabis, as more people were looking for ways to avoid the stigma associated with smoking. This led the company to focus on developing delicious and safe cannabis beverages that could attract a wide range of consumers.

Uncle Arnie’s initial product line was launched in May 2020, with 8 oz drinks in the following flavors: Original Lemonade, Strawberry Lemonade, and Mango Lemonade.


Uncle Arnie's


Their Original Lemonade became an instant hit and quickly rose to become one of the top selling SKUs in the cannabis beverage category, which helped solidify Uncle Arnie’s as a leading brand in the California market.

The company’s expansion strategy also played a major role in its success. Uncle Arnie’s began by focusing on California, where it was able to establish a strong presence in the market. The company’s sales team and distribution partners were able to secure placements in over 40% of dispensaries in the state.

Product development is another big factor to Uncle Arnie’s early growth in the California markets. In September 2022, Uncle Arnie’s added 2oz shots to its product line, which immediately gained traction, contributing to nearly 50% of the company’s revenue in just 3 months, and penetrating 60% of the dispensaries in California that carried Uncle Arnie’s products.

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