Based on growing consumer interest and market trends around natural hemp-based food and beverage products,USA based Bell Flavors & Fragrances EMEA has launched a new range of botanical hemp flavors and extracts obtained from the Cannabis sativa plant.

The new range offers “authentic taste profiles” for various categories, including non-alcoholic and alcoholic beverages, bakery products and sweet goods, as well as savory products. The hemp extracts are used in combination with other natural flavoring components in the company’s range of natural flavors.

“When talking about hemp, we need to be aware that it became mainly popular for its natural content of cannabidiol (CBD) and tetrahydrocannabinol (THC), which leads to regulatory aspects. As these substances are legally restricted within the EU, we had to make sure that the amounts of both substances used as ingredients meet the legislation requirements, while keeping the sensory appeal at the same time,” Andrea Panajotowa, Marketing Specialist Flavours at Bell, tells FoodIngredientsFirst.

 Hemp-based products are increasingly appearing in the food and drink sector.Taste solutions for authentic product innovations based on the hemp megatrend have ballooned in the past year. Hemp-based products are increasingly appearing in the food and drink sector, with a constantly rising number of new product launches that display the hemp leaf on-pack, responding to consumer curiosity and the desire to experiment with hemp, as highlighted by Bell.

“The hemp we used in our natural product portfolio is obtained from the Cannabis sativa plant [seeds or leaves] and sourced in Europe. Bell ensures full compliance with European and German legislation. However, other specific national legislation may interfere with European provisions, as for example, the residual amounts of THC are stricter in some countries than others,” explains Panajotowa.

Bell’s botanical hemp extracts and natural flavors – in a liquid format – are specifically designed to convey the characteristic herbal and floral taste profile of hemp. The range lends a signature profile to a variety of sweet and savoury applications, including beer and beer-mixers; cider and spirits; non-alcoholic beverages; baked goods; sugar confectionery; sauces such as ketchup and mayonnaise; flavored oils and meat marinades.

Moreover, the brand outlines that its all-natural range enables a clean label declaration, that conveys a “better-for-you” and premium appeal. The new taste creations are delivering unique profiles for range extensions that target younger consumer groups, while addressing consumers’ health and wellness aspirations alongside hemp’s superfood associations.